To determine obesity Essay Example for Free

To determine obesity Essay To determine obesity the BMI score of the subject is compared to the standard table used and the percentile is taken (CDC, 2007) The BMI-for-age percentile is utilized to interpret the BMI score and one should note that BMI for the younger group is age and sex specific, this is so because amount of fat fluctuate in children and the amount of fat is also dissimilar with boys compared to girls. Obtaining the percentile is the most common indicator in assessment of the size and growth structure of the child, this percentile will be used to note the position of the BMI obtained among same age and peer groups. The weight status of the child is then determined and CDC (2007) categorized percentile ratings as follows: A table of Body Index Score is provided below: According to the NHLBI website one should also note that children who are overweight, obese or extremely obese have increased risk for diseases like type 2 diabetes, hypertension and cardiovascular disorders, with the risks rated as children who are overweight and carries a body index of 25-29. 9 score have increased risk for such diseases, while obese children who has a 30 – 39. 9 classed as class I and II obesity BMI have a higher risk to develop the diseases mentioned. And the extremely obese children who scores 40 and above BMI are exceedingly at risk for development of the diseases usually associated only with the older population. A table of which is provided below: Results from the 1999-2002 National Health and Nutrition Examination Survey (NHANES), by means of measured heights and weights, designated that a projected 16 percent of children and adolescents with ages 6 to 19 years of age are obese. As it might be noted in Figure 1, this statistics represents a 45 percent mark up from the overweight estimates of 11 percent obtained from NHANES III (1988-94) not over ten years passed. Factors that Predicts Obesity in Children There are many reasons why children become obese. Although there genes do play a role in this fiasco, it will be noted that it cannot alone be blamed for the inordinate amount of obese children that has continued. The most common causative factors that are linked to obesity can be construed as genetics, as was previously mentioned, add to that a lack of physical activity, unhealthy eating habits or more likely a combination of the factors mentioned. One can say that obesity is the same for adults and children, and the underlying cause the same also, too much intake of food and very little physical activity. Realize that many children aged 8-16 years watches television for hours a day and it is shown that those children that watch the most television have the highest chance for obesity.

aldous huxley :: essays research papers

Aldous Huxley was born in Surrey, England on July 26, 1894 to an illustrious family deeply rooted in England's literary and scientific tradition. Huxley's father, Leonard Huxley, was the son of Thomas Henry Huxley, a well-known biologist who gained the nickname "Darwin's bulldog" for championing Charles Darwin's evolutionary ideas. His mother, Julia Arnold, was related to the important nineteenth-century poet and essayist Matthew Arnold. Raised in this family of scientists, writers, and teachers (his father was a writer and teacher, and his mother a schoolmistress), Huxley received an excellent education, first at home, then at Eton, providing him with access to numerous fields of knowledge. Huxley was an avid student, and during his lifetime he was renowned as a generalist, an intellectual who had mastered the use of the English language but was also informed about cutting-edge developments in science and other fields. Although much of his scientific understanding was superficial—he was easily convinced of findings that remained somewhat on the fringe of mainstream science—his education at the intersection of science and literature allowed him to integrate current scientific findings into his novels and essays in a way that few other writers of his time were able to do. Aside from his education, another major influence on Huxley's life and writing was an eye disease contracted in his teenage years that left him almost blind. As a teenager Huxley had dreamed about becoming a doctor, but the degeneration of his eyesight prevented him from pursuing his chosen career. It also severely restricted the activities he could pursue. Because of his near blindness, he depended heavily on his first wife, Maria, to take care of him. Blindness and vision are motifs that permeate much of Huxley's writing. After graduating from Oxford in 1916, Huxley began to make a name for himself writing satirical pieces about the British upper class. Though these writings were skillful and gained Huxley an audience and literary name, they were generally considered to offer little depth beyond their lightweight criticisms of social manners. Huxley continued to write prolifically, working as an essayist and journalist, and publishing four volumes of poetry before beginning to work on novels. Without giving up his other writing, beginning in 1921, Huxley produced a series of novels at an astonishing rate: Crome Yellow was published in 1921, followed by Antic Hay in 1923, Those Barren Leaves in 1925, and Point Counter Point in 1928.

Mountain Man Brewing Company (MMBC)

1. What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region, being one of the four regional breweries still operational in West Virginia. MMBC brews only one type of beer – the Mountain Man Lager, a dark bitter tasting beer. Target market for the product is middle aged men from the blue collared working class. Branding includes an image of coal miners on the bottle suggesting a strong taste and reinforcing target market segments to a niche.The beer sells mainly in off-premise locations. There is no variant of Mountain Man Lager available. Although MMBC is a local brewer it really competes against national brands such as Anheuser Busch and Coors. Priced at the same level as national brands, MMBC’s product is a legacy brew and enjoys high brand awareness in the r egions it sells the beer. The brand also enjoys high brand loyalty in its target market segment against national brands. MMBC has been able to achieve this brand equity without significant spending on traditional advertising but rather pursuing on grass-roots advertising.The company however is losing market share and revenues in line with the lager market. Since MMBC does not manufacture a light variant of its lager product the company has not been able to maintain its profits over the past few years. All its competitors are invested in the light beer segment given this scenario. MMBC has also seen shifting market segments due to an aging initial target market segment. The company is also at the risk of losing distributor loyalty thanks to increasing pressure on distributor margins.Summing it up, MMBC is losing market share due to changes in market dynamics while still seeing significant brand loyalty and awareness in its home turf. 2. What factors have contributed to making MMBC a strong brand? Factors contributing to MMBC’s strong brand image are as follows a. Brand awareness and loyalty Mountain Man lager has a high level of awareness among consumers in its target segments. Being positioned as a strong, bitter tasting beer it resonates with the values of hard working blue collar workers. The brand has seen high consumer loyalty over several years. b. Pin point target marketMMBC has been able to target the Mountain Man Lager brand towards specific market segments and been successful at it. Targeted towards middle aged, low to medium income working men, the brand has been able to deliver value to its consumers. c. Grass-roots marketing MMBC has been able to achieve the brand awareness without spending less than 3% of its revenues on advertising. The sales team has been able to create grass root level awareness by positioning the beer as an off-premises brand and by word of mouth advertising as opposed to traditional advertising. This has enabled MMBC t o reap greater brand commitment from its consumers. . What factors have contributed to the decline of MMBC? Although successful, MMBC has seen a decline in sales in the recent years. The main factors contributing to this decline in sales are a. Shifting market segment Mountain Man Lager’s market segment has started to age and new market segments are beginning to form, especially a younger market segment. This has allowed other brands to target the new younger population with â€Å"light† variants of beers which MMBC has not. Mountain Man Lager does not resonate with the younger population’s tastes as it is a strong, dark beer. . Emerging product segmentation The lager segment has been on the decline for a few years, mostly losing to the â€Å"light beer† segment. Given the rapid growth of the light segment of beer the lager market has been steadily losing market share. The light beer segment has grown 4% annually at the cost of the lager market’s s hare. MMBC has not been able to capitalize on this trend as it does not currently offer a light beer. c. Ineffective advertising Given the younger market segment’s preference to consume beer on-premises, MMBC has been unable to promote its products effectively.National beer brands have been able to splurge on advertising and use lifestyle based advertising apart from on-premises advertising to attract new customers. Given MMBC’s small advertising budget it is an uphill task to promote their brand to newer consumer segments. 4. Assuming the company introduces Mountain Man light. Conduct a 1 year and 2 year analysis for the Mountain Man Light brand? Calculation of Break Even Volumes Required – First Year Breakeven|   | Year 1| Current Revenues of MM Beer| 50,440,000. 00| Projected Revenues of MM Beer Next Year| 49,431,200. 00|Projected Contribution from MM Beer| 15,323,672. 00| Projected Loss of Sales from Introduction of MM Light| 2,471,560. 00| Projected Loss of Contribution from Launch of MM Light| 766,183. 60| # Barrels of MM Light Needed to recover Loss of Contribution | 30,188. 48| Cost of Advertising MM Light| 750,000. 00| Incremental SG&A cost| 900,000. 00| # Barrels of MM Light Needed to recover new Advertising Costs + SG&A| 65,011. 82|   |   | # Barrels of MM Light Needed to Break-Even in First Year| 95,200. 30|   |   | Compared to forecast sales in the first year of | 48,735. 19|   |   |Calculation of Year 2 Volumes (Needed to Calculate the 2-year Breakeven|   |   | Year 2| |   | Projected Revenues of MM Beer Next Year| 48,442,576. 00| Projected Contribution from MM Beer| 15,017,198. 56| Projected Loss of Sales from Introduction of MM Light| 2,422,128. 80| Projected Loss of Contribution from Launch of MM Light| 750,859. 93| # Barrels of MM Light Needed to recover Loss of Contribution | 29,584. 71| Cost of Advertising MM Light| 0. 00| Incremental SG&A cost| 900,000. 00| # Barrels of MM Light Needed to recover ne w Advertising Costs + SG&A| 35,460. 99|   |   | Forecast Sales in Year 2| 101,369. 19|   | Calculation of Break Even Volumes Required – Two Year Breakeven|   |   | Two Years of Lost Contribution | 1,517,043. 53| Initial Advertising Costs (One Time only)| 750,000. 00| Two Years of Incremental SG&A| 1,800,000. 00| Contribution per Barrel of MM Light| 25. 38| # Barrels of MM Light Needed to Break-Even in Two Years| 160,246. 00|   |   | Compared to forecast sales over the first two years of | 150,104. 38|   |   | | | 5. Should MMBC introduce Mountain Man Light? Options Grid| | Option 1| Option 2| Description of Option| Launch Mountain Man Light| Do not launch Mountain Man Light| Benefits of Option| a.Tap into a growing market b. Introduce brand to new market segments c. Retain current distribution network| a. Maintain brand image of Mountain Man Lager b. Risk losing market share further c. Lose out on shelf space in distributor network| Strategic Fit| a. Better long term strategic fit b. Ability to turn things around for the brand c. Will help brand position itself among younger consumer segments d. May induce lower brand alienation in the short term| a. No changes to current fit b. Slowing revenues from product segment c.High brand loyalty| Financial Attractive ness| a. Break even in just over 2 years b. High contribution margins (51%) over the long term compared to main brand c. Exposure to new product segments will ensure continues revenues| a. Falling market share (falling by 2% per annum) b. Long term losses imminent c. Long term advertising budget has to be increased drastically| Noteworthy Risks| a. Revenues fall at 2% per annum for the Mountain Man Lager brand b. No significant changes in market dynamics b. Cannibalization is at 5% c. Growth in market share is at 0. 25% for light brand a. Fall in market share not higher than 4% per annum b. Investment in advertising not increased beyond current levels| Final summary MMBC has to int roduce Mountain Man Light to capture market share in the light segment. Without doing that the company runs the risk of losing market share almost in a guaranteed manner over a period of time if not in an accelerated fashion. MMBC has to capture market share by using traditional advertising although it will lose money over 2 years. However since the contribution margins are larger for the Light brand the losses can be made up from year 3.

Homeless Teenagers A Vulnerable Population - 951 Words

Homeless Teenagers: Vulnerable Population Introduction Homeless teenagers are a vulnerable population that faces many challenges just in terms of daily existence in addition to their overall development in the transitioning to adulthood. Current studies are reported to indicate that the primary cause of homeless among youth is family dysfunction in the form of parental neglect, physical or sexual abuse, family substance abuse, and family violence. (Runway Homeless Youth and Relationship Toolkit, 2009, p.1) Homeless youth are generally defined as an unaccompanied youth ages 12 and older who are without family support and who are living in shelters, on the streets, in cares or vacant buildings and who are couch surfing or living in other unstable circumstances. (Runway Homeless Youth and Relationship Toolkit, 2009, p.1) Son (2002) writes that it is ...unknown how many homeless youth are out there. Most of them are not in the child welfare, juvenile justice, or mental health systems, making it difficult to accurately gather statistical da ta. (p.2) I. Systems Systems that serve the homeless population of teenagers include foster care and juvenile justice ¦ as well as others. (p.210) Youth that become caught up in the justice system face additional challenges due to the requirement to pay restitution or follow rules of probation or parole that restrict their activities. (Osgood, Foster, and Courtney, 2010, p.211) Youth that are physically disabled areShow MoreRelatedDiabetic Care Plan For Diabetes1748 Words   |  7 Pageswith diabetes mellitus type two at the age of thirty two. She is from the African American descent and has been living with this chronic illness since her teenager years. After the family member began to learn about diabetes and the symptoms associated with this disease, she realized some of the symptoms of diabetes was displayed during her teenager years. 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